While the art market may be fixated on stratospherically expensive NFTs at the moment, such big-ticket items overshadow the more down-to-earth reality of selling and buying tangible work. “Over 60% of all art sold globally sells within the bracket of ‘up to $5,000,’” says Tal Danai (BFA 1990 Film and Video), CEO and founder of ArtLink, an art curation and consultancy company. To that end, Danai and ArtLink have recently launched a 14-part video series that focuses explicitly on advice for selling works of art up to $5,000 in the international art market.
Called “The Big Blue,” the series includes an overview of the current art market, the state of the gallery sector, insight into today’s buyers and Danai’s own “six golden rules” for selling art successfully, earned over 25 years in the business. ArtLink conceived of the free series as a way to give back to the larger community of artists they work with and, in particular, as a resource for young and emerging talents, offering guidance on how to better run the commercial side of their endeavors. “The Big Blue” is available to all via the Artlink site.
Danai founded ArtLink in 1996 to expressly carve a niche within the international art market for young and emerging artists, soon thereafter partnering with Sotheby’s to produce the ArtLink@Sotheby’s International Young Art program. From that international network, ArtLink developed into its current iteration as a curation service for the hospitality industry; since 2000, they have been a leading art consultant and provider for high-end hotels and cruise liners the world over, collaborating with hospitality brands and thousands of artists and artisans to produce specialty art collections and experiences.
Recent ArtLink projects have ranged from complete collection concepts for the St. Regis Amman, emphasizing the region’s history of craftsmanship and exclusively featuring local artists from across the Levant, to the entire design of the Costa Smeralda luxury liner, representing 3,000 years of Italian art and culture—from Roman Empire architecture to Milan fashion runways—within one massive ship. Through a unique approach to audience exposure and art entrepreneurship, ArtLink’s focus is on making “the art of our time available, accessible and affordable to world.”
“Throughout these years we’ve amassed a wealth of knowledge in buying and selling art,” Danai said, noting that the release of “The Big Blue” coincides with his company’s 25th anniversary. “ArtLink came to life and made it to where it is now thanks to artists creating art. We celebrate ArtLink’s quarter-century by making a contribution to the artist community.”
For more information, visit ArtLink's “The Big Blue” page.