From The New York Times: “Since the 1950s, the School of Visual Arts has been running an unconventional marketing campaign underground.

But you may not have noticed.

Twice a year, the institution in Kips Bay hires a member of its faculty to create subway posters promoting the school. But these are artists, given a blank canvas and free rein. So sometimes it takes a bit of studying to tell what they’re publicizing.

The posters, many created by well-known designers and artists, have even been collected into an exhibition that has traveled the globe.

Today, you can find three posters from the illustrator Yuko Shimizu in nearly 170 subway stations throughout the city…” (For the full story and more images, click here)

Related post: Dive Into Illustrator Yuko Shimizu’s New NYC Subway Posters [Video]

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