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For People Who Care about the Environment, Change Starts with a Button

July 30, 2014

Introducing It's Not Warming, It's Dying.

For People Who Care about the Environment, Change Starts with a Button

Jul 30, 2014, New York, NY—A new campaign launching today aims to add urgency to the movement to reverse global warming before it’s too late. The campaign’s message is simple: it’s time to put away euphemisms like 'global warming' or 'climate change' since they make the current situation sound benign and even positive.

The campaign’s slogan is “It’s not warming, it’s dying.” and the centerpiece of the campaign is a 1-inch button whose design suggests a view of planet Earth from space, with only a narrow band of visible life. Buttons are available for purchase from itsnotwarming.com at $5.00 for 5. Buttons are sold in sets of 5 to minimize the cost and encourage people to give them away to friends, family members and coworkers.

In an effort to appeal to people of all ages, supporters are invited to spread the word on social media with the hashtag #itsnotwarming and post selfies wearing the button. The project Twitter page offers a way for supporters to connect and provides easy access to scientific data and news reports on the topic.

A billboard that reads “It’s not warming, it’s dying.” will be installed on the Western exterior wall of SVA’s 209 East 23rd Street building on August 1. In addition, the School of Visual Arts (SVA) will distribute free buttons on college campuses nationwide through its network of institutions in the Association of Independent Colleges of Art and Design (AICAD).

The campaign was designed by Milton Glaser, faculty member and acting chairman of the Board at SVA.

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for more than six decades. With a faculty of distinguished working professionals, a dynamic curriculum and an emphasis on critical thinking, SVA is a catalyst for innovation and social responsibility. Comprised of more than 6,000 students at its Manhattan campus and 35,000 alumni in 100 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College’s 32 undergraduate and graduate degree programs, visit sva.edu.

Media Contact: Michael Grant, mgrant@sva.edu, 212.592.2011.