COURSE FINDER
Onjects with various typeface against a dark blue background.

Building Brands With Type

Jul 8 - Aug 2 2024
$3600
Apply
Apply
Faculty
Joe Newton,

Partner, Anderson Newton Design

Matteo Bologna ,

President, Mucca Design

Marie Otsuka,

Type designer, Occupant Fonts; graphic designer, web developer

The Building Brands With Type residency offers design professionals a concentrated study in typography through the lens of type design. Type gives form to language and elevates meaning. From the largest corporation to the smallest nonprofit, successful brands harness this power.
Mastering typography gives designers access to design's most powerful tool. New technologies provide the opportunity to employ type's expressive capability to shape content and amplify meaning.
During this residency, participants will increase their typographic competence through the study of letterforms, type history, custom lettering and type design, and then explore this new knowledge through applied brand identity projects that focus on type's impact.
Participants will take away an expanded comprehension of type's meaning, functionality, legibility and flexibility, and an amplified perspective of the typographic landscape-past, present and future.
The residency gathers some of the industry's most talented type-brainiacs to teach letter-based critical thinking. Guest lecturers and workshops further enhance the depth and breadth of this immersive experience.
Design residency faculty have included Yomar Augusto, Matteo Bologna, Tobias Frere-Jones, Cyrus Highsmith, Jessica Hische, Charles Nix, Marie Otsuka, Daniel Rhatigan, Victoria Rushton, Ksenya Samarskaya, Paul Shaw, Elizabeth Carey Smith and Lynne Yun. Guest lecturers and critics have included Gail Anderson, Matthew Carter, Nadine Chahine, Claudia de Almeida, Louise Fili, Steven Heller, Mitch Paone, Daniel Pelavin, Jeff Rogers, Astrid Stavro, Christian Schwartz and Nick Sherman. Program coordinator: Joe Newton.
This residency is intended for experienced graphic designers, type teachers, recent design school grads and typophiles wishing to learn more about creating and using type in graphic design for all media.
This course is graded on a pass/fail system. A portfolio is required for review and acceptance to this program.
A solid knowledge of vector-based drawing (e.g., in Adobe Illustrator) is highly recommended. All participants with an active registration in this residency will be given free access to the Adobe Creative Cloud and receive a 30-day trial version of the Glyphs type design app (with the opportunity to buy a full version at 50% off).
  • Please note that Residents will need a Mac computer as they will be using the Glyphs type design app for this program.

Faculty

Faculty member Charles Nix wearing a black shirt.
Charles Nix

Charles Nix is a Creative Type Director at Monotype. A lifelong typographer—the son of a printer—he’s worked in publishing, design education, and as a type designer. He’s chairman emeritus of the Type Directors Club and former Chair of Communication Design at the Parsons School of Design.

Faculty member Joe Newton wearing black rimmed glasses and a black shirt.
Joe Newton

Joe Newton is a font-obsessed designer, educator, and illustrator. Clients include The New York Times, National Geographic, The Smithsonian, Audible.com, The U.S. State Department, Wired, and ESPN magazine, and Simon & Schuster.

A woman smiling staring at the camera standing in front of a bookshelf.
Marie Otsuka

Marie Otsuka is a type designer, graphic designer, and programmer. In addition to designing type, she works on tool engineering at Occupant Fonts. She also collaborates with a range of organizations as a designer / developer. Marie holds an MFA in Graphic Design from RISD and a BA in Interdisciplinary Studies from the University of Chicago.

A man with a mustache and dark rimmed glasses looks off camera and hold his chin in his hand. The image is black and white.
Matteo Bologna

Matteo is the Founder Creative Director of branding studio Mucca. He is a former board member of AIGA NY and president emeritus of the Type Directors Club. Clients include Sephora, Target, WeWork, Whole Foods, Adobe Systems, among others.

Open double quote Open double quote
The Building Brands With Type residency offers design professionals a concentrated study in typography through the lens of type design.
Close double quote Close double quote
Building Brands with Type features some of the industry's top experts. Faculty work by Matteo Bologna (Mucca), Paul Shaw, Ksenya Samarskaya, Cyrus Highsmith, and Dan Rhatigan
Alumni Work