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brand assets brand assets

Brand Identity - Creating an Image

Oct 1 - Dec 3
$525
Tuesday 7:00-9:30 PM (EST) 10 sessions
Tuesday 7:00-9:30 PM (EST) 10 sessions
If you would like more information about this or any other course offerings, please contact a SVACE Course Advisor at:
ce@sva.edu
Location
Online
Faculty
Anita Zeppetelli,

Principal, Azura Design, Inc.

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand; and developing and designing its visual voice for multiple uses, including print and packaging. Students will complete design projects that explore a range of applications through exercises, group critiques, research and presentations.
NOTE: All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This course is fully online and offered through a combination of regularly scheduled sessions during the listed course hours, as well as asynchronous material that may include prerecorded lectures and media, and interactive discussions.
Course Number
DSC-2243-OL
Credits
3.5 CEUs
Student Artwork
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