Continuing Education

What makes one typeface more appropriate than another? What makes excellent work stand out above the rest? Want to know everything there is to know about working with type? This course will help students to master the ability to execute design projects from concept through completion. A strong emphasis is placed on the use of typography and its relationship to illustration and photography. We will study the works of some of the greatest design masters known for their affinity to type. "Real-life" assignments will be given, such as branding, digital/web, book jackets, packaging, editorial, posters, advertising, etc. All aspects of design will be addressed. The work completed in this course can be used to build a portfolio.
NOTE: It is recommended that students have access to a Macintosh computer and a working knowledge of Adobe Illustrator, Photoshop and InDesign. All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This section of DSC-2066 is held on campus at SVA through a combination of regularly scheduled sessions during the listed course hours, as well as asynchronous material that may include prerecorded lectures and media, and interactive discussions.