Typography and Identity

COURSE FINDER

Typography poster for International Print Center

Jun 9 - Aug 18

$450

Location

Online

Faculty

Peter Kaplan, Lead designer, Museum of Arts and Design

Typography is an essential tool for visual communication. At its best, typography is the art of deploying symbols of language in order to articulate voice, identity, meaning and beauty. In this course you will explore how to use this tool to create a robust brand identity for screen and print. It begins with a study of the formal (beautiful), practical (useful) and historical aspects of typography, allowing for a deeper understanding of type and how it is best used. Our investigation will be furthered by developing brand identities and logotypes that explore how type, in combination with other design elements, can create a strong pictorial statement that speaks visually about a subject in a clear, consistent and exciting way. This course is open to intermediate- to advanced-level design students.
NOTE: All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This course is fully online and offered through a combination of regularly scheduled sessions during the listed course hours, as well as asynchronous material that may include prerecorded lectures and media, and interactive discussions.

Course Number

DSC-2051-OL

Credits

3 CEUs

Technical Requirements

The School of Visual Arts online courses are hosted in Canvas, our College-wide learning system. Most computers (5 years old or newer recommended) can access the course(s) without a problem. The courses work with Windows (Windows 7 and newer), Macintosh (Mac OSX 10.10 and newer), and Linux (chromeOS). Participants will need a minimum screen size of 800x600 (the average size of a netbook) and good broadband (Minimum of 512kbps) Internet connection to participate in the online courses.
Accessing Your Online Course
One business day after completing registration, you will receive a confirmation email from the Registrar’s Office which includes a schedule, username and password.

Didn’t get the confirmation email?

Search for an email with subject line: “Your SVA Class Schedule” - sometimes the email goes to spam or junk.

Search an alternate email address that you might have used to register.

Reach out to registrar@sva.edu to request for the confirmation email to be resent.
Steps to Access Your Online Course
Login to myid.sva.edu

Select the Canvas LMS icon

The Canvas application is your online classroom. Here you can find your Zoom links and course materials such as supply lists, discussion boards, recorded lectures, etc. You will use Zoom for live video meetings. Your instructor will show you around how their particular course is organized.

For more information on Canvas, please visit the online courses section of the SVAIT User Guide.
Don’t see your course in Canvas?

You should see your course on your Canvas dashboard by 5:00 PM one day before the first class session.

If you are still having trouble finding your course through Canvas, please reach out to olt@sva.edu
Issues logging in?

Reach out to helpdesk@sva.edu .
Trying to access the Adobe Creative Suite?

Please reference the SVA User Guide here for further instruction.

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Typography and Identity

Steps to Access Your Online Course