Purposeful Marketing: Portfolios That Make an Impact

COURSE FINDER

Feb 12 - Mar 26

$275

Location

Online

Faculty

John Rea,

Executive creative director of digital marketing

This course is dedicated to one of the most in-demand disciplines in advertising today: Purposeful marketing-a strategic approach where brands align their core business objectives with meaningful causes, creating deeper connections with consumers beyond traditional transactional relationships. Brands like Patagonia, with its environmental activism; Dove's body positivity campaigns; and TOMS one-for-one model have demonstrated how integrating purpose can transform marketing from mere selling to real societal contribution. The course is designed for art directors, copywriters and designers to build portfolio pieces through cause-related ideas and digital activation strategies. Slide decks will explore digital ecosystems and visual thinking techniques, with a focus on developing portfolios that showcase integrated thinking and digital media expertise. Targeted digital campaigns can raise awareness and motivate change, as evidenced by the Cannes Advertising Festival's Health & Wellness Lion, where the majority of winning campaigns addressed accessibility, public health and climate issues. For designers and art directors, this course offers an opportunity to develop purposeful work that can enhance career prospects and create meaningful brand narratives. By the end of the course, participants will have a diverse portfolio that demonstrates integrated thinking, digital media expertise and a passion for purposeful advertising.
Note: All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This course is fully online and offered through synchronous sessions during the listed course hours.

Course Number

ADC-2441-OL

Credits

1.5 CEUs

Technical Requirements

The School of Visual Arts online courses are hosted in Canvas, our College-wide learning system. Most computers (5 years old or newer recommended) can access the course(s) without a problem. The courses work with Windows (Windows 7 and newer), Macintosh (Mac OSX 10.10 and newer), and Linux (chromeOS). Participants will need a minimum screen size of 800x600 (the average size of a netbook) and good broadband (Minimum of 512kbps) Internet connection to participate in the online courses.
Accessing Your Online Course
One business day after completing registration, you will receive a confirmation email from the Registrar’s Office which includes a schedule, username and password.

Didn’t get the confirmation email?

Search for an email with subject line: “Your SVA Class Schedule” - sometimes the email goes to spam or junk.

Search an alternate email address that you might have used to register.

Reach out to registrar@sva.edu to request for the confirmation email to be resent.
Steps to Access Your Online Course
Login to myid.sva.edu

Select the Canvas LMS icon

The Canvas application is your online classroom. Here you can find your Zoom links and course materials such as supply lists, discussion boards, recorded lectures, etc. You will use Zoom for live video meetings. Your instructor will show you around how their particular course is organized.

For more information on Canvas, please visit the online courses section of the SVAIT User Guide.
Don’t see your course in Canvas?

You should see your course on your Canvas dashboard by 5:00 PM one day before the first class session.

If you are still having trouble finding your course through Canvas, please reach out to olt@sva.edu
Issues logging in?

Reach out to helpdesk@sva.edu .
Trying to access the Adobe Creative Suite?

Please reference the SVA User Guide here for further instruction.

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Purposeful Marketing: Portfolios That Make an Impact

Steps to Access Your Online Course