Continuing Education

This course will introduce students to the advertising and content production process. We will look at the creation of ideas and how they get produced on various platforms, from broadcast to video to social. Topics include scripts, storyboards, bidding, prep, preproduction, filming, editorial, animation and schedules. Guest speakers will discuss various facets of the business. This course is suited to anyone involved in content production: creatives, account management, business managers, project managers, producers, and those looking to enter the field or who are curious about the process.
NOTE: All students with an active registration in this course will be given free access to the Adobe Creative Cloud. This course is held on campus at SVA.