Continuing Education

214 East 21st Street

This hands-on studio course will introduce students to the demands of perfecting studio lighting for working as an advertising photographer. We will focus on working effectively as a team to create a concept using a mood board and employing specific lighting techniques to achieve optimal results while shooting in a professional studio environment. Students will gain the requisite lighting experience for aspiring advertising photographers to execute product ads from start to finish for fragrance, jewelry, beauty, beverage and fashion clients, among others. Collaborating with art directors and clients while exploring the challenges of advertising photography will be addressed. Students will be encouraged to create a personal style to enrich their vision and work on a body of work for portfolio inclusion.
PREREQUISITE: A course in studio photography, or equivalent.
NOTE: Models, a make-up artist and lighting equipment will be provided. Students will have access to DSLR digital cameras and a professional line of lenses. This course is held on campus at SVA.