Emprise: MFA Design-Driven Ventures Launch
School of Visual Arts presents “Emprise: MFA Design Thesis Exhibition,” a showcase of products, platforms and content created by MFA Design students, on view May 2 through May 16 at the SVA Chelsea Gallery, 601 West 26th Street, 15th floor, New York.
Each project created by students of the MFA Design/Designer as Author and Entrepreneur program is a market-ready concept for a commercial or social product, and demonstrates an entrepreneurial approach to design that is not only innovative and practical, but also has broader commercial and cultural appeal.
Najeebah Al-Ghadban: Four Fold, a publisher and pioneer of evocative and sensuous digital art books for readers, artists and lovers of new electronic media. @fourfoldbooks
Kenny Batu: ECHO NYC, a digital story archive offering interactive walking tours of New York City neighborhoods in sync with first-person, site-specific audio narratives. Audiences come to know or re-familiarize themselves with a neighborhood based on the point of view of the storytellers/residents. @echonyc_org
Megan Daley: Copeful, a tablet application that uses technology and creativity to help children and adults discuss and share their grief. Copeful aims to increase communication and catharsis through personal and shared experiences. @copeful
Emily Engelson: Flock, a social travel booking website for groups travelling from separate locations. Through the site, friends and family can find a destination, book their trip and divide the bill as they choose. @fly_flock
Gilad Foss: Superhero Temp Agency, a short-form comedy podcast about a temp agency that attempts to place the world's most useless superheroes. @superherotemps
Felipe Garcia: Altline, a mobile application that informs users of wait times at popular museums and restaurants before leaving home. @altline
Reham Ibrahim: QWRKOUT, an outdoor dance fitness program targeted at health-conscious urbanites and lovers of dance and the outdoors. @QWRKOUT
Minkyeong Lee: TOGATHER, a social calendar application designed for busy urbanites to schedule time with their friends more easily. @weare_togather
Eivor Pedersen: Frøya Fiks, an illustrated activity book for children ages 7 to 9 that empowers children and boosts their self-confidence by challenging their problem-solving skills through hands-on activities. @FroyaFiks
Yichi Liu: The Exhibition, a quarterly, limited-edition art book that offers readers intimate access to the lives and work of gay artists based in New York City. @exhibitionnyc
Issa Mao: Mezura, an online platform that allows customers to create one-of-a-kind pieces of clothing that are timeless and eco-conscious. @mezuranyc
Saawan Patath: Type Aakriti, a web platform for typographers and type enthusiasts to connect and share their passion for Indic type. @TypeAakriti
Sasha Prood: Hila: Let’s Explore & Draw!, an illustrated book series designed for the developmental needs of children ages 4 to 7 by combining local adventures and personalized drawing sessions. @HilaAdventures
Patricia Sanchez Navarro: Dímelo, a series of short documentary films created to inspire and empower the Dominican American community in New York City. @dimeloproject
Mohammad Sharaf: Al Midad, an iPad-specific ebook that functions as a practical guide and educational reference for designers and students interested in designing Arabic type. @almidadtype
Wanjung Tsai: Capsule, a web application service that enables users to create custom photobooks through a playful interface. @capsuleprints
Luisa Vélez: Memoria de Elephante, a digital platform connecting volunteers from creative fields with organizations and communities building historical remembrance in Colombia. @MemoriaOtrora
Eren Su Kibele Yarman: Mârr, an interactive collection of food memoirs from the Eastern Mediterranean, reimagined in an audio-visual narrative for the iPad. @MarrJournal
Manasrawee Wongpradu: Ling-Kee-Suear (Monkey Riding Tiger), a food movement that uses food truck and monthly pop-up dining experiences to connect farmers, chefs and designers committed to organically and sustainably produced food in Thailand. @monkeyridingtiger
MFA Design at SVA, also known as MFA Designer as Author and Entrepreneur, launched in 1998 as an alternative to traditional Master's programs, which emphasize form over content. MFA Design provides the tools, inspiration and experience to ensure that students transcend the common definition of designers as solely service providers to become individual and collaborative authors and originators of content.