Form and Letterform
Reception: Tuesday, January 17, 6 - 8pm
School of Visual Arts (SVA) presents "Form & Letterform: Interventions," an exhibition of work from past and present students in Henrietta Condak's Type Design course for seniors. Presented by the BFA Advertising and Graphic Design Department and curated by Henrietta Condak.
The exhibition includes work by:
Heekyoung "Kelly" Yoon
Sung em Kim
Kim Jae Young
Cha Nu Ri
Advertising students at SVA work with industry leaders to learn critical thinking coupled with executional skills that are supported by typographic expertise, digital production skill and a mastery of design. As they advance through the curriculum, students move from working on single ads to developing entire campaigns that would include traditional and digital formats culminating in a portfolio that demonstrates their grasp of various creative roles, from art direction and copywriting to typography and T.V. commercials.
Under the guidance of Art Directors Club Hall of Fame laureates and AIGA medalists, graphic design students focus on conceptual problem solving based on visual literacy, technology skills and aesthetic formalism. As they progress, students specialize in editorial, Web, branding, poster, interactive, motion graphics or 3D design, to prepare a portfolio that is engaging and marketable.