Most brands flourish, falter, and then die—making room for brands that are superior or more innovative. However, there are some brands that sustain their position in the marketplace despite shifts in social, economic and cultural conditions. Why do some brands manage to evolve with the times, while others fail?

A fundamental understanding of the evolutionary phenomenon of culture is key to ensuring brands can maintain or improve their position in the marketplace. Their continuing success is contextual and dependent on myriad and sometimes mysterious factors.

MPS Branding presents thesis projects from the class of 2024. This year, students were asked to look at typically gendered brands and arenas and investigate how brands are currently reflecting gender. The task of the 2024 thesis was to question existing legacy systems to unearth opportunities that can solve brand, societal, community, and personal challenges.

Through robust critical analysis, students reposition gender for brands that have fallen out of pace with culture. The criteria included how to reposition these brands, develop strategies for greater relevance, and create new tactics in a rapidly changing cultural landscape.

Doors open at 3:00pm. Presentations begin at 3:30pm with a networking mingle will follow, 6:30 - 8:00pm.

Run of show:

Introduction

Dove

Hasbro

Weber

Intermission (30 minutes)

Olympics

Tiffany

Conclusion

Special Event

MPS Branding 2024 Thesis Premiere

SVA Theatre