SVA Continuing Education presents an introduction to purpose-led marketing with advertising strategist Jazmin Correa, SVA faculty member and executive creative director of digital marketing at Havas Tonic John Rea and radio host Valerie Smaldone.

A shift has been happening in the marketing world. Sustainability, health, wellness, accessibility and stigma have rapidly become the new tenets of successful marketing campaigns as brands focus more on creating products and strategies that connect with socially and environmentally conscious customers.

Join Jazmin Correa, John Rea and Valerie Smaldone for a discussion on purpose-led marketing that explores the latest strategies and tactics. The panelists will share how they have integrated purpose into their marketing efforts and explain the impact it has had. Attendees will learn about the emerging marketing and advertising trends driving societal change and how brands are aiming to create a healthier and more compassionate planet. The discussion will also showcase how digital and social media channels can act as accelerators for social change, bringing ideas and causes to the forefront of society and expanding their reach. Attendees will leave the workshop with ideas to implement purpose-led marketing in their own organizations, and receive a recording of the webinar.

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Purpose-Led Marketing

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