Edward Leida

Principal, owner, Ideal Studio

BFA Design
idealleida.com

Education

BA, Kean University 

 

Professional experience includes

Vice president, design director: W, Barneys New York

 

Current and former clients include

Apple, Bloomingdale’s, Clarins, Dolce & Gabbana, Gap, IBM, lssey Miyake, The New York Times, Nordstrom, Rizzoli, Yale School of Architecture

 

Publications include

Fast Company, Adweek, The New York Times

 

Awards and honors include

AIGA; National Design Award, Cooper Hewitt, Smithsonian Design Museum; National Magazine Award, American Society of Magazine Editors; Type Directors Club; Society of Publication Designers; Art Directors Club; Doctorate of Humane Letters, Kean University