New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry.
The department’s prestige is suggested by the fact that advertising students from the School of Visual Arts dominate the Graphis New Talent Annual year after year.
That’s what we have to offer. What do we ask that you bring to the table? Your talent, your creativity and your daring.
Advertising at SVA is a soup-to-nuts proposition: We ground you in the basics—typography, digital production, 3D design, motion graphics, graphic design and a conceptual approach toward problem-solving. We broaden your visual literacy and sharpen your voice.
Just as important, you benefit from our strong ties to the professional world. Many of SVA’s advertising classes are held right at the agencies of the faculty members, where students can mingle with executives, media planners and copywriters. Students are offered internships during their junior and senior years, providing further opportunity to connect in the industry, and senior advertising students gain automatic membership in two professional organizations, the Art Directors Club and The One Club.
SVA was the first school to offer a guerilla advertising course, and was also the first school to teach the concept of ads with no headlines, broadening the global reach of advertising.
When the time for the big job search arrives, the department helps students get the exposure they need to land prime positions. Our graduates have gone on to work at prestigious firms such as Wieden+Kennedy; DDB; DeVito Verdi; Ogilvy; Goodby, Silverstein & Partners; and Crispin Porter & Bogusky.
As anyone at those firms could tell you, advertising today is a vital, thriving industry, and it’s a different animal than in decades past. The SVA curriculum has been groundbreaking in recognizing the potential of advertising to advance a social agenda and to move beyond its traditional platforms.