Advertising student work of a billboard mock-up for a Fanta soda campaign centering around colloquial term “rizz” Advertising student work of a billboard mock-up for a Fanta soda campaign centering around colloquial term “rizz”
CREDIT: JUNGMIN KIM (BFA 2024 ADVERTISING)
Open double quote Open double quote
Good advertising is about analyzing behavioral patterns and pursuing innovative thinking. It requires a desire to inform and inspire—and technology to achieve both.
Close double quote Close double quote
Gail Anderson
Chair

New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry.


The department’s prestige is suggested by the fact that advertising students from the School of Visual Arts dominate the Graphis New Talent Annual year after year.


That’s what we have to offer. What do we ask that you bring to the table? Your talent, your creativity and your daring.

Student Work

More About the Department

Portrait of a chair.

Gail Anderson

Chair

gailycurl.com

Advertising at SVA is a soup-to-nuts proposition: We ground you in the basics—typography, motion graphics, interaction design, graphic design and a conceptual approach toward problem-solving. We broaden your visual literacy and sharpen your voice.


Just as important, you benefit from our strong ties to the professional world. Many of SVA’s advertising classes are held at faculty members’ agencies, where students can mingle with executives, media planners and copywriters. Our students complete internships during their junior and senior years, providing further opportunities to create industry connections.

SVA was the first school to offer a guerilla ad­vertising course, and was also the first school to teach the concept of ads with no headlines, broadening the global reach of advertising.

We also offer junior and senior advertising majors complimentary membership to The One Club for Creativity, which includes The Art Directors Club and Type Directors Club. This membership provides a wide range of benefits, including members-only events, discounts and professional networking opportunities.


When the time for the big job search arrives, BFA Advertising helps students get the exposure they need to land prime positions. Our graduates have gone on to work at prestigious agencies such as Wieden+Kennedy; DDB; DeVito Verdi; Ogilvy; Goodby, Silverstein & Partners; and Crispin Porter & Bogusky.


Advertising today is a vital, thriving industry, and it’s a different animal than in decades past. The SVA curriculum has been groundbreaking in recognizing the potential of advertising to advance a social agenda and to move beyond its traditional platforms. SVA was the first school to offer a guerilla advertising course, and was also the first to teach the concept of ads with no headlines, broadening the global reach of advertising.