BFA Design Curriculum
To earn a Bachelor of Fine Arts degree in Graphic Design at SVA, students must complete 120 credits as follows:
- 72 credits in studio art courses
- 30 credits in humanities & sciences courses
- 15 credits in art history courses
- 3 elective credits from among the undergraduate course offerings
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First-Year Requirements
First-Year Requirements
First-year design majors must successfully complete all required foundation-year courses by the end of your first year at the College unless you have already received credit in transfer for any of these courses.
The BFA Design program offers students curriculum options in the first year, which may be selected from the schedules that follow. Each sample schedule includes all first-year required courses. Look over each schedule and decide which best suits your needs. Please select alternative choices in the event that your first preference has been filled.
Sample Schedule 1
ADD-1010
Principles of Visual Language I ADD-1015
Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1021 History of Art and Design In New York: Capital of the World
DSD-1005 Thinking Design
DSD-1040 Fabrication and Innovation
FID-1130 Drawing I
FID-1135 Drawing II
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
SMD-1020 Foundations of Visual Computing
Sample Schedule 2
ADD-1010 Principles of Visual Language I
ADD-1015 Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1021 History of Art and Design In New York: Capital of the World
DSD-1005 Thinking Design
DSD-1050 Visual Computing in the Studio I
DSD-1055 Visual Computing in the Studio II
FID-1130 Drawing I
FID-1135 Drawing II
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
Sample Schedule 3
ADD-1010 Principles of Visual Language I
ADD-1015 Principles of Visual Language II
AHD-1010 European Painting: Late Gothic to Romanticism
AHD-1015 Modern Art: European (and American) Painting From Realism to Pop
or AHD-1016 Non-European Art Histories
or AHD-1017 Ancient and Classical Art
DSD-1005 Thinking Design
FID-1130 Drawing I
FID-1135 Drawing II
FID-1220 Painting I
HCD-1020 Writing and Thinking NYC
HCD-1025 Writing and Literature
SMD-1020 Foundations of Visual Computing
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Second-Year Requirements
Second-Year Requirements
The recommended course load is 15 credits per semester.
All students should see their advisor about individual art history and humanities and sciences distribution credit needs.
Requirement A
Second-year students must take one semester of:
DSD-2005 Design Thinking
DSD-2020 Graphic Design I
DSD-2025 Graphic Design II
DSD-2050 Fundamentals of Typography I
DSD-2055 Fundamentals of Typography II
DSD-2060 Intermediate Drawing I
DSD-2065 Intermediate Drawing II
DSD-2090 Click, Touch, Move: Designing for Interactive Experiences I
DSD-2095 Click, Touch, Move: Designing for Interactive Experiences II
Requirement B
Second-year students must take two of the following courses:
ADD-2030 Advertising Fundamentals I
ADD-2035 Advertising Fundamentals II
DSD-2169 Experimental Book Art
DSD-2172 Zines
DSD-2179 Digital Photography for Designers
DSD-2186 Originality
DSD-2189 Creative Curiosity
DSD-2193 Introduction to Fashion Branding
DSD-2863 Basic Typography Letterpress Workshop
Requirement C
Second-year students must take one of the following courses:
AHD-2121 History of Advertising
AHD-2127 History of Graphic Design: A Survey of Styles from the Late 19th Century to the Present
AHD-2128 The International Typographic Style
AHD-2129 History of Typography
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Third-Year Requirements
Third-Year Requirements
The recommended course load is 15 credits per semester.
Requirement A
Third-year students must take one semester of:
DSD-3611 Intermediate Typography I
DSD-3612 Intermediate Typography I
Requirement B
Students must choose two courses per semester from any of the following areas.
Creative Advertising
ADD-3561 Hacking for Attention: Creative Advertising
Design for New Media
DSD-3371 Storytelling in the Metaverse I
DSD-3372 Storytelling in the Metaverse II
DSD-3378 Dynamic Data Visualization
DSD-3528 Experiential Design
DSD-3637 Creative Computing for Interactive Experiences I
DSD-3638 Creative Computing for Interactive Experiences II
DSD-4711 Experimental Coding
DSD-4713 Metaverse: Augmented and Virtual Reality
DSD-4715 Coding for Designers
DSD-4721 Game Design Fundamentals: From Paper Prototype to Virtual Reality
Graphic Design
DSD-3010 Intermediate Design + Art Direction I
DSD-3015 Intermediate Design + Art Direction II
DSD-3306 Toys and Games
DSD-3351 Design for Social Change
DSD-3380 Graphic Design x Fashion
DSD-3392 Drawing Inside Out for the Graphic Designer: Intuitive Drawing
DSD-3426 Branding
DSD-3431 Book Design for Today
DSD-3433 Package Design
DSD-3436 Poster Design
DSD-3521 Editorial Design
DSD-3529 Environmental Design: Spatial Branding
DSD-3531 Multimedia Storytelling for Designers
DSD-3653 Design Synthesis
DSD-3662 Lettering for Type Lovers
DSD-3664 Social Impact and Design
DSD-4703 Fashion: The Campaign
DSD-4744 Designing a Business
Interaction Design
DSD-3733 Introduction to Interaction Design
DSD-3741 Interaction Design and Communication I
DSD-3771 Interaction Design and Communication II
DSD-3779 Interaction Design: Product Design Theory and Application I
DSD-3780 Interaction Design: Product Design Theory and Application II
DSD-3790 Interaction Design: Beyond the Rectangle I
DSD-3791 Interaction Design: Beyond the Rectangle II
Motion Graphics
DSD-3219 Introduction to Motion Graphics
DSD-3222 Motion Graphics I
DSD-3223 Motion Graphics II
DSD-3241 Design in Motion I
DSD-3242 Design in Motion II
DSD-3247 Motion Design for Entertainment Media I
DSD-3248 Motion Design for Entertainment Media II
Three-Dimensional Design
DSD-3336 Three-Dimensional Design I
DSD-3337 Three-Dimensional Design II
Honors Courses
DSD-3667 Honors: Visual Identity and Multimedia
DSD-3693 Honors: Many Types of Creativity
DSD-3803 Honors: Yearbook I
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Fourth-Year Requirements
Fourth-Year Requirements
The recommended course load is 15 credits per semester.
Requirement A
Fourth-year students must take one semester of:
DSD-4003 / DSD-4081 Portfolio I
DSD-4103 / DSD-4181 Portfolio II
DSD-4300 Real World 101
DSD-4400 Intellectual Property and the Law
Requirement B
Students must choose one course per semester from any of the following areas:
Design for New Media
DSD-3371 Storytelling in the Metaverse I
DSD-3372 Storytelling in the Metaverse II
DSD-3378 Dynamic Data Visualization
DSD-3528 Experiential Design
DSD-3637 Creative Computing for Interactive Experiences I
DSD-3638 Creative Computing for Interactive Experiences II
DSD-4711 Experimental Coding
DSD-4713 Metaverse: Augmented and Virtual Reality
DSD-4715 Coding for Designers
DSD-4721 Game Design Fundamentals: From Paper Prototype to Virtual Reality
Graphic Design
DSD-3306 Toys and Games
DSD-3351 Design for Social Change
DSD-3380 Graphic Design x Fashion
DSD-3392 Drawing Inside Out for the Graphic Designer: Intuitive Drawing
DSD-3426 Branding
DSD-3431 Book Design for Today
DSD-3433 Package Design
DSD-3436 Poster Design
DSD-3521 Editorial Design
DSD-3529 Environmental Design: Spatial Branding
DSD-3531 Multimedia Storytelling for Designers
DSD-3653 Design Synthesis
DSD-4701 Production Design for the Graphic Designer
DSD-4703 Fashion: The Campaign
DSD-4723 Advanced Typography I: The Perfect Paragraph
DSD-4724 Advanced Typography II: The Perfect Paragraph
DSD-4744 Designing a Business
DSD-4746 Differentiate or Die: How to Get a Job When You Graduate
Motion Graphics
DSD-3219 Introduction to Motion Graphics
DSD-3222 Motion Graphics I
DSD-3223 Design in Motion II
DSD-3241 Design in Motion I
DSD-3242 Design in Motion II
DSD-3247 Motion Design for Entertainment Media I
DSD-3248 Motion Design for Entertainment Media II
DSD-4706 3D Graphics and Motion in Cinema 4D I
DSD-4707 3D Graphics and Motion in Cinema 4D II
Three-Dimensional Design
DSD-3336 Three-Dimensional Design I
DSD-3337 Three-Dimensional Design II
Interaction Design
DSD-3733 Introduction to Interaction Design
DSD-3741 Interaction Design and Communication I
DSD-3771 Interaction Design and Communication II
DSD-3779 Interaction Design: Product Design Theory and Application I
DSD-3780 Interaction Design: Product Design Theory and Application II
DSD-3790 Interaction Design: Beyond the Rectangle I
DSD-3791 Interaction Design: Beyond the Rectangle II
Honors Course
DSD-4755 Honors: Yearbook II
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Design General Course Listing
General Course Listing
ADD-1010
Principles of Visual Language I
One semester: 3 studio credits
This studio course will explore the fundamental principles of two-dimensional design and how these principles relate to visual communication. Through hands-on assignments and independent projects, students will work toward developing their own visual language. Experimentation with composition, visual hierarchy, typographic design, color interaction and visual narrative will be stressed. A wide range of visual concepts will be explored, including abstraction, symmetry and asymmetry, contrast, figure/ground relationships, rhythm and harmony. Class time is used for the creation and execution of design work, along with critiques and discussions. Assignments are paper-based: supplies include construction paper, drafting and cutting tools, and gouache paint. The primary technique will be collage.
ADD-1015
Principles of Visual Language II
One semester: 3 studio credits
Building on ADD-1010, Principles of Visual Language I, students will explore the relationship between 2D and 3D composition, refine and expand their understanding of color theory, and develop a more advanced understanding of "the frame." Throughout the course, attention will be paid to craft and process. Projects completed on the computer will also be introduced.
AHD-1010
European Painting: Late Gothic to Romanticism
One semester: 3 art history credits
The history of European painting from the late Gothic and pre-Renaissance eras to the early 19th century will be examined in this course. We will focus on the major movements and key figures during the 700-year period and include such topics as the varieties of Renaissance painting from the North of Europe to Italy, the development of mannerism and baroque art, and the emergence of neoclassical and Romantic painting. The aim throughout will be to understand the art of each time and place within the historical and political transformations taking place in Europe.
AHD-1015
Modern Art: European (and American) Painting From Realism to Pop
One semester: 3 art history credits
The transitions from 19th-century modernism to the advent of contemporary painting in the mid-20th century will be examined in this course. How trends in art influence and respond to major social transitions in the modern world will be considered.
AHD-1016
Non-European Art Histories
One semester: 3 art history credits
This course will survey various traditions of non-European art, and consider such topics as the ancient arts of East and South Asia, the Indus Valley and Indian subcontinent; African arts; and the indigenous arts of North and South America. The creation, function and meaning of religious and secular art in different types of arts will be addressed.
AHD-1017
Ancient and Classical Art
One semester: 3 art history credits
Art of the Western tradition from approximately 20,000 BCE to 400 CE will be explored in this course. It will include Aegean art of the ancient Mediterranean and Hellenistic societies. The course will conclude by considering classical art at the end of the Roman Empire and the art that appeared at the emergence of the Christian Empire.
AHD-1021
History of Art and Design In New York: Capital of the World
One semester: 3 art history credits
New York City’s history of art and design has been defined by its role as an important international hub in the exchange of perspectives, ideas and influences. This course will explore the artistic communities and movements—along with their broader reverberations in popular culture—that have come to make the city the dynamic and endlessly inspiring place it is today. You will be introduced to a variety of artworks, subjects and histories, including the migration of modernism from Europe to America, David Alfaro Siqueiros's Experimental Workshop, Andy Warhol’s Factory, the beginnings of minimalist and conceptual art, the East Village Art scene of the 1970s and ’80s, and beyond—inspiring you to see yourself as part of the city’s ongoing creative history. You’ll never look at NYC the same way.
DSD-1005
Thinking Design
One semester: no credit
This overview of advertising and design in the greatest city in the world offers students a chance to get acquainted with NYC’s creative resources. Listen to guest BFA Design and BFA Advertising alum discuss their various career paths—and learn about what it’s like to have NYC as your campus.
DSD-1010
Introduction to Visual Language
One semester: 3 studio credits
An exploration of the fundamentals of two-dimensional design and how they relate to visual communication will take place through experimentation and critique in this course. Through hands-on exercises, assignments and independent projects, students will develop and refine their own visual language. Students will also learn how to communicate effectively about their own artwork and that of their peers.
DSD-1040
Fabrication and Innovation
One semester: 3 studio credits
A study of visual perception through the use of three-dimensional media is the focus of this course. A conceptual approach toward problem solving, technical skills and utilization of various media will be emphasized.
DSD-1050
Visual Computing in the Studio I
One semester: 3 studio credits
This course is an introduction to design techniques using the Adobe Creative Cloud applications as tools for visual creation in design and advertising. We will explore the essential components of Adobe Photoshop and Illustrator. Other applications that can assist students in creating multifaceted visual solutions will be included.
DSD-1055
Visual Computing in the Studio II
One semester: 3 studio credits
Building on the material covered in DSD-1050, Visual Computing in the Studio I, this course will focus on the essential components of Adobe InDesign. Related applications that can assist students in creating multifaceted visual solutions will be covered.
FID-1130 / FID-1135
Drawing I and II
Two semesters: 3 studio credits per semester
Focusing on the perceptual skills involved in image-making, these courses will examine drawing as an act of producing independent works of art and as a preparatory process in organizing a finished work. Assigned projects will explore the formal elements of art, such as line, space, scale and texture. Materials will include pencil, charcoal, pen-and-ink and wash, among others. Projects range from the figure and still life, for example, to mapping and storyboarding.
FID-1220 / FID-1225
Painting I and II
Two semesters: 3 studio credits per semester
Foundation-year painting will explore various means of representation through the application of pigments to canvas, panels and paper. Color and its organizational principles will be investigated—both as a practical and theoretical endeavor. An exploration of form and content will be undertaken with an emphasis on technical skills. Class critiques and museum visits will be employed as vehicles to develop critical terms concerning painting.
HCD-1020
Writing and Thinking NYC
One semester: 3 humanities and sciences credits
This New York City-themed course helps students become critical and independent writers. To help establish a solid foundation in writing, the course introduces different types of writing using persuasive rhetoric in three writing genres—narration, description, and cause and effect. Course readings are drawn from a variety of New York-based texts, including historical documents, short stories, drama, poetry and essays, which will be used as discussion and writing prompts. By the end of the course, students will have an enhanced understanding of writing as a means to think and better communicate their ideas.
HCD-1025
Writing and Literature
One semester: 3 humanities and sciences credits
This course emphasizes reading, critical thinking and essay writing. Students will build on their skills acquired in HCD-1020, Writing and Thinking NYC, in order to work on more complex essays. Students will learn how to research, use proper citations, and continue to work on their grammar and essay development. Readings are drawn from a selection of literary works, including drama, poetry and the narrative, as well as the critical essay.
SMD-1020
Foundations of Visual Computing
One semester: 3 studio credits
Serving as an introduction to the tools, terms and techniques of visual computing for artists, this course will cover basic skills for operating and maintaining a computer, as well as the techniques to create collages and layered images and the tools required to display work on the web. The impact of technology on the visual arts will be examined and discussed from contemporary and historical perspectives.
DSD-2005
Design Thinking
One semester: no credit
What is design and how can it be used to create, engage and even drive social change? You are entering the profession at an exciting time. Design is everywhere, and designers now have opportunities that were unimaginable even a few years ago. Design is an ever-expanding industry where the role of the designer is highly valued both as arbiter of taste and creator of systems that educate, entertain and impact consumer behaviors. This course will provide an overview of the contemporary design industry in both traditional and emerging media. Through guest lectures, presentations, writing and selected readings, you will come away with a fuller understanding of the designer’s expanding role.
DSD-2020
Graphic Design I
One semester: 2 studio credits
This course introduces and establishes a foundational understanding of, and skills relating to, the practice of design. Students will create work in various media that utilizes and encourages exploration in design research techniques, design discourse, basic gestalt principles, composition, typography and best design practices.
DSD-2025
Graphic Design II
One semester: 2 studio credits
Building on DSD-2020, Graphic Design I, students in this course will focus on iteration, experimentation, design thinking and finding a “graphic voice.” Larger and/or team-based projects will introduce students to core concepts in branding, design systems and portfolio building.
ADD-2030
Advertising Fundamentals I
One semester: 3 studio credits
As human interaction with products, services, environments and systems has changed, so have approaches and strategies in advertising. In this course students will focus on identifying and solving big problems, concept ideation, designing for human interaction, branding digital spaces, iterative refinement, prototyping and communication of novel solutions. At each stage of the design process students will practice conveying their ideas through presentations and by leading critiques.
ADD-2035
Advertising Fundamentals II
One semester: 3 studio credits
This course builds on ADD-2030, Advertising Fundamentals I, with students focusing on ideation and execution. Emphasis will be given to finishing work for portfolio inclusion.
HWD-2042
Copywriting Fundamentals
One semester: 3 humanities and sciences credit
The ability to communicate visually and textually sits at the center of the practice of design and advertising. In this course students will further their short-form writing skills, learn to utilize research and writing strategies, and be introduced to best practices for effectively writing for a variety of project types and media, including advertisements, branding, social media, taglines and product descriptions. Projects will include writing-specific assignments along with the study and analysis of notable existing campaigns and products.
DSD-2050
Fundamentals of Typography I
One semester: 2 studio credits
This course introduces and establishes an understanding of the crucial skills and concepts that connect typography within the practice of design. Typographic history, terminology and core compositional principles will be explored through projects of varying media and complexity.
DSD-2055
Fundamentals of Typography II
One semester: 2 studio credits
Serving as a continuation of DSD-2050, Fundamentals of Typography I, this course will focus on expressive typography, grid systems and working with extensive texts in different formats. A portion of the course will concentrate on portfolio building.
DSD-2060
Intermediate Drawing I
One semester: 2 studio credits
This course will explore drawing techniques using concepts of design, form, action, space, scale, texture and systems inherent to cohesive compositions.
DSD-2065
Intermediate Drawing II
One semester: 2 studio credits
Building on the techniques addressed in DSD-2060, Intermediate Drawing I, students will develop work at the intersection of drawing and collage. Projects will focus on portfolio building.
DSD-2090
Click, Touch, Move: Designing for Interactive Experiences I
One semester: 3 studio credits
As we increasingly encounter design in our digital experiences, the contemporary designer must not only learn new tools to better shape these experiences, but also master them to create entirely new ones. This course will explore contemporary design trends, best practices and the tools needed to create websites, apps, wearable technology and interactive prototypes.
DSD-2095
Click, Touch, Move: Designing for Interactive Experiences II
One semester: no credit
This course builds on DSD-2090, Click, Touch, Move: Designing for Interactive Experiences I, with students focusing on motion graphics, augmented reality, mixed reality and virtual reality. Topics of future study will be introduced, such as creative coding, generative design and artificial intelligence. A portion of this course will also concentrate on portfolio production.
AHD-2121
History of Advertising: From the 19th Century to the Present
One semester: 3 art history credits
This course traces the history of advertising in the United States and how it increased from a $200 million industry in the 1800s to a $3 billion industry in the 1900s. Through field trips, guest lectures and documentaries, this course will survey the art directors, writers, photographers, agencies and campaigns that helped to shape American culture from the war-raddled 1930s and ‘40s to the prosperous ‘50s to the Mad Men era that continued into the early 1970s and its impact on the ‘80s. In addition to exploring product and service campaigns, we will discuss several topics as they relate to advertising, such as political ideology, energy conservation, deforestation, public service and military recruitment.
AHD-2127
History of Graphic Design: A Survey of Styles from the Late 19th Century to the Present
One semester: 3 art history credits
This course will focus on various graphic design movements from art nouveau and Jugendstil to De Stijl and Dada; from the impact of the Bauhaus to the fervor of the streamlined 1930s; from the Swiss International style of the ’50s to the psychedelia of the ’60s and on to the punk ’70s and postmodern ’80s. We will also examine the subjects, themes and relationship of the designer to the period. Using examples of the period as a focal point, the evolving design styles and their relationship to politics, commerce, social mores, technology and pop culture will be explored. From the beautiful to the ridiculous, the ephemeral aspects of design will be studied. Guest speakers will feature individuals who have created important design work of the periods discussed.
AHD-2128
The International Typographic Style
One semester: 3 art history credits
The course will explore the development of the International Typographic Style from its constructivist origins and postwar Swiss Style design roots of the 1950s to its rapid expansion across Europe, the United States, Canada, South America, Japan, and beyond. We will examine the evolving design style and the role of the pioneer designer in society, with an emphasis on notable works, subjects and themes, and their cultural, political and social connections. Together we’ll investigate the international design pioneers who explored and expanded upon the movement until the mid-1970s (including many lesser-known and unrecognized figures), their evolving ideologies and principles, distinctive visual vocabularies, technological advancements, landmark exhibitions, publishing programs and institutional pedagogies, as well as the development of the emerging field of corporate identity and cultural communications. Slide lectures, primary readings, and discussions will be complemented with research and writing assignments.
AHD-2129
History of Type: Stories, Secrets, Experiments and Accidents
One semester: 3 art history credits
The history of type is a mix of stories, secrets, experiments and accidents. In this course students will explore why letters have thick-and-thin strokes, why the tail of the Q is on the right side, why some types are called “Fat Faces” and others are grotesque, why some people refuse to use Gill Sans, who Mrs. Eaves was, and much more. Everyone has a typeface they love (Helvetica)—and one they don’t (Helvetica). This course will explain why people love certain typefaces and hate others—and why they should love the ones they hate and hate the ones they love. If you have a question about type, this is where you can find the answer.
DSD-2169
Experimental Book Art
One semester: 3 studio credits
The widespread availability of electronic communications has given the physical book an important place in our lives through its tactile three-dimensional quality. In this course students will produce a term project of their choosing, which can be expressed in an experimental and/or practical way; the book will be reviewed regularly throughout the semester. In addition, weekly exercises in a variety of materials will allow students to hone their bookbinding techniques. Typography, architecture, and the history of bookmaking and fine arts will come into play. The objective of the course is for students to explore their full potential and learn to trust their creative sensibilities.
DSD-2172
Zines
One semester: 3 studio credits
In this course we will explore the craft, history and contemporary culture of zines and artists’ books. Students will complete a series of projects that work through various zine and book forms (from quick folded pamphlets to larger bound objects to digital publications and beyond). Emphasis will be placed on exposing students to a wide range of tools and techniques (both physical and digital), with the goal of exploring how various forms and methods of production can influence content (narrative, typography, image, experience). We will learn from historical processes and tools, while leaning heavily on contemporary production methods (such as Adobe InDesign, Photoshop, Illustrator, web-based content management tools, Risograph printing). This is a course of rigorous making and experimentation with demonstrations, workshops and critiques. Students will complete the semester with a collection of publications they have designed and produced.
DSD-2179
Digital Photography for Designers
One semester: 3 studio credits
Designed to cover the basics of digital photography, this course is geared toward encouraging experimentation, boosting creative image-making and enhancing graphic design practice. Assignments explore photographic genres, including portraiture, still life, street shooting and documentary. It promotes technical skills and concepts that prove constructive and beneficial in graphic design work.
DSD-2186
Originality
One semester: 3 studio credits
Oscar Wilde said, “Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.” How can we make our work stand out as distinctly ours in the midst of the many thousands of visual and verbal messages that we absorb each day? Are we able to be visible in the ocean of images produced by artists and designers around the globe? For decades this course has been successfully helping students to remove the obstacles that block their unique identity in their work. New ideas do not come from thinking in the same old way. By bringing to attention the preconceptions, unconscious assumptions and beliefs, and the multitude of influences that shape us, we will open a path toward your personal, creative identity.
DSD-2189
Creative Curiosity
One semester: 3 studio credits
In a world of distractions, what saves the artist from getting lost and losing their passion? The fire of creative curiosity! Curiosity that leads to vibrant innovation is a top quality that the design and advertising industries seek out in creatives entering the field. This course will guide students through the process of pursuing and developing original ideas from beginning to end. Through creative exploration, students will choose the techniques that resonate with their sense of discovery—whether by hand, computer, traditional media, or emerging areas of design, such as AR/VR, creative coding, or interaction. The focus will be on how to spark our innate curiosity and then develop and nurture it. Processes include: learning to question; risk-taking; self-reflection; valuing the lessons of failure, perseverance, problem solving, collaboration, research, cultural discovery and inclusivity. By the end of the course each student will have followed their inspiration to create a collection of design projects for their own “curiosity cabinet”; the true reward will be their ability to access creative curiosity throughout their careers.
DSD-2193
Introduction to Fashion Branding
One semester: 3 studio credits
The relationship between fashion/beauty and graphic design exists where style, aspiration and storytelling converge. This course delves into the history of the fashion/beauty industries and the ways in which designers continue to play an ever-evolving role in shaping and influencing fashion/beauty. Students will be introduced to the core sectors of the fashion/beauty industries and become familiar with skills that include research, market identification and positioning. Together, students will build a deeper understanding of the strategic and creative needs of these industries. Through case studies, guest lectures and a set of fashion/beauty-based assignment briefs, this course will provide fundamental insights and skill sets that can be utilized in future courses and/or real-world experiences.
DSD-2863
Basic Typography Letterpress Workshop
One semester: 3 studio credits
Letterpress printing has been used for centuries all over the world, from China and Korea to Europe and the Americas. By designing with movable wood and metal type students will explore a “back-to-basics” approach to design and typography and will create beautiful portfolio pieces. While the course will cover printing techniques and the use of the Vandercook presses, the focus will be on hand typesetting, typographic details and hand printing. Exercises will address type layout, hierarchy, typographic details and overall page composition.
DSD-3010
Intermediate Design + Art Direction I
One semester: 3 studio credits
Understanding design as a language and practice that is inherently multidisciplinary is the focus of this course. Students will be challenged to significantly refine their composition and concepting abilities across a variety of projects and media. They will also further develop their craft skills by utilizing different production/fabrication tools and techniques.
DSD-3015
Intermediate Design + Art Direction II
One semester: 3 studio credits
Building on the material covered in DSD-3010, Communication Graphic Design I, students in this course will be challenged to develop and execute ambitious projects that focus on designing for specific audiences and purposes. The practice and principles of art direction and portfolio building will be introduced.
ADD-3207
Advanced Advertising I
One semester: 3 studio credits
This is a course about creative problem solving—from integrated campaigns to business design. We’re not just going to be making ads. We’re going to be using design and creativity to reimagine what brands can do in a range of ways that are relevant today. Most importantly, we will be getting you ready to go out there and start an awesome career where you get paid to do something most people only dream of. It’ll be lots of work, this isn’t an intro class . . . but it’ll be worth it.
ADD-3217
Advanced Advertising II
One semester: 3 studio credits
The second part of a two-semester course, Advanced Advertising II digs deeper into research, making ads and collaboration. We will further examine the inner workings of agencies and campaigns, exploring creativity in ways that will be both challenging and exciting (and maybe even change the way you think!).
DSD-3219
Introduction to Motion Graphics
One semester: 3 studio credits
This immersive course is the perfect starting place for any student interested in learning the foundations of 2D motion design. Covering the essential tools, techniques and best practices, this course will empower students to utilize Adobe After Effects, Illustrator and Photoshop in the creation of their motion projects.
DSD-3222
Motion Graphics I
One semester: 3 studio credits
Motion graphics is used not only to generate impactful animations, but is also commonly applied at various stages of the design process. In the past few years, outgrowing its traditional role, motion graphics has become an essential and powerful tool that forms and informs the core of interaction design and user experience, as well as graphic design at large. This course will familiarize students with the tools, techniques and practices that lie at the core of motion design, including Adobe After Effects and Premiere. Adobe Illustrator and Photoshop will also be employed in the creation of motion projects.
DSD-3223
Motion Graphics II
One semester: 3 studio credits
This course builds on DSD-3222, Motion Graphics I. Through self-directed projects, students will explore more advanced properties of Adobe After Effects, including VFX/compositing tools and AE expressions. With a focus on real-world motion design, all projects will be geared toward portfolio building.
DSD-3241
Design in Motion I
One semester: 3 studio credits
From the screens in our hands to immersive digital displays, motion design is everywhere and only expanding. This course will cover the foundational skills and understandings of motion design and provide students with the tools needed to experiment with and create practical and real-world quality motion projects. Students will use Adobe After Effects and Adobe Premiere, and work with audio libraries and sound design throughout the course. The history and evolution of motion design will be discussed, from pioneering designers in the field to production houses and agencies specializing in motion design today.
DSD-3242
Design in Motion II
One semester: 3 studio credits
A continuation of DSD-3241, Design In Motion I, in this semester students will focus on advanced motion design techniques while taking on more ambitious and difficult projects. Work will continue in Adobe After Effects while also exploring different tools and new technologies, including Cinema 4D, p5, AR and extended reality, projection design and projection mapping.
DSD-3247
Motion Design for Entertainment Media I
One semester: 3 studio credits
In this course students will experiment with title, credit sequence and lens-based media to explore design and motion techniques to convey emotion and tone. Practical tools (pen and paper, stop-motion with iPhone cameras and household objects) will be used to create exercises that will form the basis of future assignments. Students are encouraged to experiment with color and form while also getting exposed to more textural elements of motion design. We will hear from industry professionals in the title and broadcast motion design fields to learn crucial skills pertaining to storyboarding, design, type choice, animation styles, color correction, audio/sound design, and more.
DSD-3248
Motion Design for Entertainment Media II
One semester: 3 studio credits
A continuation of DSD-3247, Motion Design for Entertainment Media I, this course will focus key ideas and techniques from straightforward editing to experimental processes. Students will complete the course with at least four portfolio-ready pieces of work across mediums.
DSD-3306
Toys and Games
One semester: 3 studio credits
The toy industry is a trendy business where many innovative designs are introduced every year. In this course we’ll analyze successful products from different categories (tabletop games, plush, collectibles, action figures, learning toys, etc.), exploring what great concepts are and how to originate them. Various tools, techniques and materials will be demonstrated and practiced by students to create renderings and prototypes. By taking part in brainstorming sessions, critiques and hands-on workshops, and by play-testing their own designs, students will develop their concepts into finished products. Manufacturing, packaging, marketing and career opportunities in the toy industry will be discussed. Weekly projects will be assigned, and students may work on any product they wish, limited only by their imagination. The goal of this course is to create at least one finished product suitable for presentation to a toy company or for inclusion in a portfolio.
DSD-3336
Three-Dimensional Design I
One semester: 3 studio credits
This course will deal with design and illustration solutions to problems that involve making 3D structures. Discussions about methods and materials will include everything from fiberglass to hubcaps: whatever conveys the designer/ illustrator’s ideas. There will be demonstrations of various techniques like mold-making, paper and cardboard construction and casting in plastic. Although problems will be given in class, students may bring in assignments from other courses to be completed in this one. You will produce finished pieces that may be photographed for your portfolio. Guest lecturers will include professional designers and illustrators who have careers based on 3D work.
DSD-3337
Three-Dimensional Design II
One semester: 3 studio credits
The second part of a two-semester course, Three-Dimensional Design II continues the exploration of media and techniques. Design, create and build objects, experiences and installations that will be unlike anything you’ve made.
DSD-3351
Design for Social Change
One semester: 3 studio credits
We’ll use design to call out new ideas and a new ethos of truth-telling. We’ll create ads, posters, books and logos to present alternatives to mind-numbing consumer culture. The focus of this course will be on subjects that affect our lives—such as owning our own time, corporate impact on the physical environment and the human psyche, issues of economic fairness and alternatives to money obsession, gender, food, voting and animal rights. You will be able to choose subjects that concern you and communicate your views. We’ll explore and develop various means for making ideas for social change public. Work from this course is in the poster collection of the U.S. Library of Congress; on the website of the Center for Constitutional Rights; has been produced for the Washington, DC subways; and distributed throughout the New York City public school system, as well as in exhibitions, conferences, book fairs and guerilla contexts.
DSD-3371
Storytelling in the Metaverse I
One semester: 3 studio credits
Brands need to think of themselves symbolically, beyond purely the visual, if they are to succeed in the Metaverse. Creatives in this space must foresee hybrid collaborations between audio, visual and experiential human-centered design and emerging technology to incorporate all of our senses to truly merge the digital realm with our physical world. This course instills how principles of interdisciplinary new media provide spaces for the exchange of multisensory ideas. Students will be introduced to the industry’s lexicon and best practices before they engage with award-winning case studies and paradigm-shifting digital innovations that shape the industry’s promise. They will also gain hands-on experience with technologies and tools that will contribute to their portfolio project.
DSD-3372
Storytelling in the Metaverse II
One semester: 3 studio credits
This course builds upon DSD-3371, Storytelling in the Metaverse I, with students delving deeper into experimentation with technology and social messaging to produce high-impact campaigns and art products that contribute to the metaverse industry’s discourse. Utilizing multiple senses (sight, sound, touch, and more) students will create projects that serve to both tell a story and solve a problem, which can be realized in the phygital sphere.
DSD-3378
Dynamic Data Visualization
One semester: 3 studio credits
Whether on screens or in print, we encounter information graphics on a daily basis. This course will bring data to life through smart, strategic and creative visualization focusing on the creation of design solutions using animation and interaction design. Students will make their own infographics, collect and chart their own data, and further explore the field of interactive data visualization. After Effects and Figma will be the primary tools used for animating and prototyping designs; p5.js will be used to design data-driven animations.
DSD-3380
Graphic Design x Fashion
One semester: 3 studio credits
The relationship between fashion and graphic design exists where style, aspiration and storytelling converge. This course offers students the opportunity to learn about, create and apply design skills and thinking to the needs of the fashion industry. With an emphasis on research, market identification and positioning, students will develop fashion-based design projects focused on creative direction, merchandising and retail environments combined with strategic marketing and business considerations. Throughout this course, projects will encourage students to consider their work across a variety of media, including traditional branding materials, exhibition design, social media ads, TikTok videos, AR and even NFTs. Opportunities for outside, real-world collaborations will also be explored.
DSD-3392
Drawing Inside Out for the Designer: Intuitive Drawing
One semester: 3 studio credits
Drawing can be a very intimate exercise of personal freedom, and a lifelong source of inspiration. Intuitive drawing is the foundational theme of the course. We will concentrate on the self as the reservoir of creative energy from which to produce original drawings. We’ll work on hand-heart rather than just hand-eye coordination. Our purpose isn’t to compete with scanners, cameras, copiers and computers to reproduce the realities around us. Instead, attention will be shifted to our individual experience of our “inner” energy. Drawing from it intuitively, you’ll develop a personal style that becomes an organic part of your creative repertoire. Originality is nurtured in this course.
DSD-3426
Branding
One semester: 3 studio credits
This course will explore identity design and the development of leading identity design programs. Researching, naming and designing an identity system will be assigned, including design explorations, presentation techniques, refinement and the application of a logo. Typographical, color standards and the design of a graphic standards manual will also be covered, as well as the application of systems—stationery, packaging, signage, and collateral materials. The study of identity and logo design will focus on the works of designers and design firms such as Paul Rand, Saul Bass, Chermayeff and Geismar, Pentagram, Landor and Charles Anderson.
DSD-3426
Branding
One semester: 3 studio credits
Understanding the fundamentals of brand identity and how to create exciting and engaging brand experiences through design will be the focus of this course. Through exposure to a variety of visual identity issues, students will be challenged to create unique ideas and solutions that meet real-world concerns. An emphasis will be placed on understanding and capturing the essence of a chosen brand (corporation, product, service, organization, personality, etc.) to ultimately develop visual identities that target all platforms on which the brand has to perform (packaging, editorial, environmental design, online, advertising, etc.). We will begin with specific visual branding exercises and students will choose topics to approach them. These exercises will then be extended into a visual identity development that encompasses several branding challenges.
DSD-3431
Book Design for Today
One semester: 3 studio credits
Someone once said, “Everything old is new again”—and book design is no exception. As digital design has become more ubiquitous, interest in the book as object has been rediscovered and revitalized by a new generation—resulting in work that is more rarefied, lust-worthy and, of course, well designed. This course will examine how to conceptualize, design and, ultimately, produce books while challenging students to push their skills in typography, art direction and product design to the next level. Coursework will include a deep dive into the enduring and irreplaceable importance of the medium from a variety of historical and cultural viewpoints. Students will be encouraged to make use of the tools and technologies offered within the BFA Design Department, including bookbinding machinery, production tutorials and Risograph printing. Guest speakers/critics and field trips can be expected.
DSD-3433
Package Design: Appetite Appeal Food Packaging
One semester: 3 studio credits
Food packaging is not just clear plastic. The best package demands superb typography and startling graphic design in two and three dimensions. Type is unlimited and color must challenge the senses. In this course you will design an array of packages for specialty and fancy foods—from olive oil to pastas, candy and wine. You will understand the unique restrictions involved in producing functional package designs. And you will learn that good package design can make a product taste better.
DSD-3436
Poster Design
One semester: 3 studio credits
Think big! Think graphic! Think simple! These are the elements that make a great poster through traditional or digital means. Whether for indoor or outdoor use, for a subway station or a bus stop, for a billboard or a brick wall, a poster is a form of communication with often only a moment to grab someone’s attention and get the message across. This course will focus on creating a strong, concise, visual metaphor with a seamless integration of image and typography, and playing with scale in a large format. Students will be encouraged to take risks, experiment and develop their own visual language. We will create three to four posters with a step-by-step process of research, thumbnails, sketches, comps and final art. We will also be using the Risograph printing process, including instruction on the machine. The course includes discussion of the sketches, guest speakers and a field trip.
DSD-3521
Editorial Design
One semester: 3 studio credits
In this course you will conceptualize and create a magazine, newspaper, or zine of your choice, honing your layout skills and developing your editorial style. A strong focus will be on typography, from large, impactful type solutions to the fine-tuning of information on the page—a must in the job market today. There is also a strong branding component to the course, one that can be carried forward in the rest of your design work. You will share your pages each week and will be encouraged to be verbal, insightful and helpful in critiques of your classmates’ work. We will begin by focusing on how to design features and the general look of a magazine, and then concentrate on finessing your magazine for a beautiful product to add to your portfolio.
DSD-3528
Experiential Design
One semester: 3 studio credits
Brands are no longer defined by what they say, but ultimately their actions. Experiential marketing is about finding the emotional connection between a message and people. This course will examine how to create lasting memories and natural brand advocacy by using facts, instinct and creativity to reveal the power of simplicity. Unlock your potential to reshape cultural behaviors and experiment beyond traditional boundaries that can redefine human interactions.
DSD-3529
Environmental Design: Spatial Branding
One semester: 3 studio credits
The built environment is no less an opportunity for design and branding than the page or the screen. In this course students will learn to study, develop and create work in a three-dimensional and architectural space. They will be challenged to imagine, develop and execute branding-specific design work on a large scale. Core concepts, technical skills and essential knowledge required for bringing three-dimensional work to life in the real world will be introduced.
DSD-3531
Multimedia Storytelling for Designers
One semester: 3 studio credits
This course will examine how to create engaging and dynamic visual narratives and user experiences for digital environments. Fundamental design principles such as composition, color, contrast and perspective will be combined with new tools and concepts, including audio, editing, sequencing, flow and rhythm, resulting in projects that are enriching and engaging experiences. Students will explore the primary tools of graphic design as part of a broader practice that includes space and time—and which, when used together, tell a visual story that has the power to connect with audiences on an emotional level. Projects include visual exercises, short video projects and the creation of a short documentary film.
ADD-3561
Hacking for Attention: Creative Advertising
One semester: 3 studio credits
We live in a world where brands, people and ideas all compete for the most demanding currency—our attention. This course is focused on how you can hack your audience’s attention to deliver purposeful work. Real-world scenarios will be examined to gain an understanding of strategic development, insightful design and executing a visual idea across multiple disciplines within an advertising agency.
DSD-3611
Intermediate Typography I
One semester: 3 studio credits
This course explores how to produce typographic-dominant work that is media and user specific. We will examine how to build and work with typographic grid systems, and students will develop a solid understanding of informational hierarchy as it relates to font selection, type treatment and composition. Projects encourage students to develop a deeper knowledge and appreciation of typography and letterforms.
DSD-3612
Intermediate Typography II
One semester: 3 studio credits
Building upon DSD-3611, Intermediate Typography I, this course will continue to focus on hierarchy, font selection and media/user-specific considerations, with added attention to expressive and contemporary typography. Students will also explore typography through new and mixed media. All projects will focus on portfolio building.
DSD-3637
Creative Computing for Interactive Experiences I
One semester: 3 studio credits
The basics of computer programming as a tool for visual communications and user experiences will be introduced in this course. With no programming experience required, students will study computer graphics programming through hands-on sessions. We will use p5.js (JavaScript library) to illustrate the fundamentals of computation. The course includes lectures and presentations with a short assignment after each session, culminating in a developed project in the second semester. We will also look at techniques to build generative designs, image manipulations and digital interactions.
DSD-3638
Creative Computing for Interactive Experiences II
One semester: 3 studio credits
Building on the foundational knowledge gained in DSD-3637, Creative Computing for Interactive Experiences I, this semester focuses on programming techniques for generative design and digital interactions. The mathematical principles that underlie our physical world to create natural simulation in the digital world will be introduced. Additionally, we will examine machine learning (ML) techniques to understand how models are trained. Pre-trained models will be used to explore the potential of emerging ML technologies.
DSD-3653
Design Synthesis
One semester: 3 studio credits
Design today requires the ability to work across a variety of mediums and disciplines. This course provides students with the opportunity to synthesize their passions for design, advertising, image-making, motion/video, typography, etc., and apply them in exciting, hybridized and interdisciplinary ways. Students will learn to combine their understanding of design fundamentals and tools with video-editing software through projects that include short videos, experimental editorial, 3D typography and stop motion. Embodying the interdisciplinary spirit, this course will include special presentations and projects that collaborate with dynamic guest speakers.
DSD-3662
Lettering for Type Lovers
One semester: 3 studio credits
This course offers students the opportunity to explore custom lettering and type design. From pencil and paper to digital spaces, ambitious and curious designers will dig deep into letterform customization, designing a typeface and understanding the various considerations for type when designed for the screen. Collectively, students will gain new skill sets, learn about the boutique industries that support lettering and type, and create exciting work for their portfolios. Over the course of the semester we will focus on three areas: customization, designing a typeface and type for digital media. Each area will be addressed by a different instructor.
DSD-3664
Social Impact and Design
One semester: 3 studio credits
Design has never been exclusive to the interests of power and wealth. This course will focus on educating and empowering students to understand the history, creation and utilization of design as an important tool for advocacy, awareness and the advancement of social change. Across a variety of media, students will produce empowered work that is urgent, strategic and impactful. Over the course of the semester we will focus on three areas: activism and design, poster design for social change, and design for sustainability. Each area will be addressed by a different instructor.
DSD-3667
Honors: Visual Identity and Multimedia
One semester: 3 studio credits
Today’s constantly evolving multimedia world demands that a successful graphic identity be simple, bold, memorable and flexible. Held in the Chermayeff & Geismar & Haviv studio, this course will teach students how to create powerful, concept-based identities that thrive in the multimedia realm. Chermayeff & Geismar & Haviv has developed an idea-driven methodology for identity design that has resulted in identities for hundreds of major clients like Chase Bank, NBC, Museum of Modern Art and the Library of Congress. Affording students the opportunity to design directly for real-world clients, the course will lead students through the firm’s problem-solving approach to graphic design as they work with an organization or small business to develop a visual identity from start to finish. Students will be encouraged to explore opportunities for identity expression in new media.
DSD-3693
Honors: Many Types of Creativity
One semester: 3 studio credits
This one-of-a-kind honors course will ask students to bring the many—and sometimes varied—passions and skill sets they have but rarely get to use together, including contemporary typography, hand-drawn letterforms, illustration, photography, 3D, motion, and more. With an emphasis on narrative, students will be challenged to create original and, at times, extremely experimental work in varying scale, application and media that will culminate in a motion project.
DSD-3733
Introduction to Interaction Design
One semester: 3 studio credits
The fundamentals of user-centered interaction design are introduced in this course through design-thinking techniques and UX/UI design methodologies. Sessions will cover applications of interaction design, research and prototyping techniques, and digital design theory. Students will create user journeys across media and touchpoints while developing their UX/UI craft. The broad scope of the course provides a springboard for future study and career opportunities.
DSD-3741
Interaction Design and Communication I
One semester: 3 studio credits
Working in today’s digital world encompasses both the usability and aesthetic of a product, service, brand, or strategy that relies on technology. In this course you will learn how to tackle the challenges and opportunities that will be encountered on the job. Sessions will cover user interface design principles, information hierarchy and navigation, context, and human-technology interactions, and how these elements combine to create a compelling experience. The course format will include lecture, discussion, exercises, interim presentations, and a thorough documentation of the research and design processes.
DSD-3771
Interaction Design and Communication II
One semester: 3 studio credits
Following DSD-3741, Interaction Design and Communication I, this course will focus on learning advanced prototyping as students refine their understanding and use of typography for interactive systems. Presentation skills will be developed by emphasizing clear explanations of complex ideas and design solutions. Students can also expect to craft strong, portfolio-ready IXD projects and case studies.
DSD-3779
Interaction Design: Product Design Theory and Application I
One semester: 3 studio credits
In this comprehensive interaction design course, you’ll gain essential skills for today’s digital world. Lectures and hands-on exercises will reinforce your understanding of foundational theories. You’ll also embark on IBM’s first-level Design Thinking journey, mastering a problem-solving approach that’s highly relevant industry-wide. Practical application is also emphasized through real-world challenges in group projects aimed at design solutions that matter. Whether you aspire to specialize in UX/UI/IX product or service design, this course equips you with the skills needed to excel in the digital landscape.
DSD-3780
Interaction Design: Product Design Theory and Application II
One semester: 3 studio credits
Interaction Design: Product Design Theory and Application Il is an immersive exploration of the theories and practical skills required for success in the dynamic world of user experience and interaction design. It is designed to equip students with the expertise needed to excel in this exciting field. Each student will create a portfolio that demonstrates skills in user interface design, user experience design and user experience research.
DSD-3790
Interaction Design: Beyond the Rectangle I
One semester: 3 studio credits
In this course you will approach user experience design from a perspective that looks beyond the confines of a screen. Topics covered will include user interface design principles, information hierarchy and navigation, context and human-technology interactions, and how these elements combine to create a compelling experience in both 2D and 3D environments. You will gain a deep understanding of the challenges and opportunities that are encountered on the job. The course includes lecture, discussion, exercises, interim presentations, and a comprehensive documentation of the research and design process.
DSD-3791
Interaction Design: Beyond the Rectangle II
One semester: 3 studio credits
This course builds on DSD-3790, Interaction Design: Beyond the Rectangle I, with students focused on advanced prototyping and refining their understanding and use of interactive systems in 2D and 3D environments. Presentation skills will be developed by emphasizing clear explanations of complex ideas and design solutions. Students can also expect to craft strong, portfolio-ready IXD projects and case studies.
DSD-3803
Honors: Yearbook I
One semester: 3 studio credits
Every year a team of SVA’s designers creates and conceptualizes a book for the College’s graduating class. Submitted portraits are combined with custom elements like lettering, illustration, student surveys and infographics. Social media and video elements are also included, making the “yearbook” a one-of-a-kind visual experience. Third-year students will concept and design the book in the spring semester. The following fall semester, fourth-year students gather student photos and complete the production of the book.
DSD-4003 / DSD-4103
Portfolio I and II: Graphic Design
Two semesters: 3 studio credits per semester
Graphic design portfolio courses will provide students with an expansive understanding of design, preparing them to work at the highest levels in a variety of media. Over the course of two semesters, students will work to develop and refine the conceptual, visual and technical skills necessary to succeed in an array of industries, including tech, editorial, branding, product design and art direction. Students will produce a professional-quality portfolio that showcases their skill sets, creativity and passion for design.
DSD-4044 / DSD-4144
Portfolio I and II: Motion Graphics
Two semesters: 3 studio credits per semester
The motion graphics portfolio courses prepare students for a career in the dynamic field of motion design. While refining the technical and conceptual skills needed in this competitive field, students will produce an industry-ready portfolio that demonstrates their mastery of advanced techniques and creative thinking in motion design.
DSD-4064 / DSD-4146
Portfolio I and II: Interaction Design
Two semesters: 3 studio credits per semester
As technology evolves, so, too, does interaction design. The IXD portfolio courses prepare students to enter into this exciting industry with firsthand experience in the technologies that are shaping the field. Applying the principles and methodologies of interaction design to solve real-world problems with forward thinking, students will create a portfolio that demonstrates their creativity, ideas and advanced design skills in user experience and interface design.
DSD-4067 / DSD-4167
Portfolio I and II: Digital Brand Experiences
Two semesters: 3 studio credits per semester
Digital experiences continue to fundamentally change how brands interact with the world. In these courses students will apply a human-centered design process and learn how to strategically position brands and build design systems in order to create new products and tell brand stories. A variety of ambitious projects will help to build a professional-quality portfolio to showcase creative ideation, branding, experience design and visual storytelling across XR, web and mobile platforms. The fall semester will dive deep into brand design while the spring semester focuses on campaign activations. Throughout the course Figma, AI workflows, and 3D tools will be utilized (no previous 3D experience required). Guest speakers will provide inspiration and insights based on their professional experiences.
DSD-4081 / DSD-4181
Portfolio I and II: Three-Dimensional Design
Two semesters: 3 studio credits per semester
These courses will deal with the making of a three-dimensional portfolio consisting of highly finished samples from the redesign of a game board to the creation of a light fixture. Using various methods and materials, the courses will allow you to produce personal yet professional work that demonstrates your talents and that can appeal to various design markets such as industrial, stage, product, packaging and toy design.
DSD-4300
Real World 101
One semester: no credit
Even the best work needs to be presented clearly and convincingly. This course will introduce students to industry standards and norms for constructing and presenting both themselves as well as their work—skills critical for all creatives. From the transformation of selling a story in the development of a deck to public speaking and personal representation, this partially asynchronous online seminar will examine a plethora of approaches and considerations when preparing to get a job, selling your ideas, being part of a team and, ultimately, navigating the waters on your way to success.
DSD-4400
Intellectual Property and the Law
One semester: no credit
The general concepts of law and intellectual property law as they apply to the practice of design will be examined, including basic legal issues of contract and property law within the creative context. Among the topics explored will be the work-for-hire agreement, the consignment agreement and the agency agreement. The law of copyright, trademark and patents will also be explored. Issues such as registering a copyright, copyright infringement, registering a trademark and trade dress infringement and patents (in particular, design patents) will be examined from the perspective of the professional designer. In addition, design and information issues presented by current technology, such as the web, will be included throughout the course.
DSD-4701
Production Studio for the Graphic Designer
One semester: 3 studio credits
Today’s graphic artist is required to have technical knowledge and production ability. This course offers an opportunity to work on projects in the classroom and then watch the final production on-site at A2A Studio, a full-service production studio. Complete instruction in the skills necessary to produce and manufacture finished portfolio pieces will be given. Using Adobe Illustrator, Photoshop and InDesign, we’ll examine all aspects of production as they relate to print, including correct document construction, color space and color systems, separations, trapping, preflighting, print production and paper considerations. Assignments will be produced in the studio using various output devices, from inkjet proofers and large-format digital printers to high-resolution film imagesetters. Students will be able to produce their work combining digital output, transfers, direct imaging, laser cutting, UV printing, plotter cutters, embossing and three-dimensional packaging construction. The opportunity to experiment and work with digital and analog print production tools will be an invaluable experience.
DSD-4703
Fashion: The Campaign
One semester: 3 studio credits
Fashion and beauty are creative playgrounds for creative expression, experimentation and play in service of commercial needs and application. This course offers students the opportunity to develop and apply their voice and aesthetic style by taking on the role of creative director for a fashion/beauty project. Throughout the semester we will explore techniques and best practices for creating memorable and thought-provoking concepts, building a simulated creative team and formulating a production plan—culminating in the creation of a 360º campaign presentation deck. Visual creatives, hair and make-up artists, prop stylists and producers will be invited to the class as guest speakers and critics. Opportunities for real world, industry-based projects will also be explored.
DSD-4706
3D Graphics and Motion in Cinema 4D I
Whether your field of work is creative direction, design, film, AR/VR/XR, or motion graphics, Maxon Cinema 4D has all the tools you need to make your ideas reality. In this course students will utilize Cinema 4D for 3D image creation of storyboards, animations, designs and the “metaverse.” The software's intuitive interface and logical workflow make it possible for those new to 3D artistry to dive right in. The foundations of the application, including motion and design workflows between C4D and Adobe After Effects will be addressed. We will begin with the basics of modeling, lighting, materials and animation, laying the groundwork for more advanced work in the second semester. Assignments cover a wide range of real-world projects, such as 3D type and animated logos to bumpers and title sequences.
DSD-4707
3D Graphics and Motion in Cinema 4D II
One semester: 3 studio credits
This course builds on DSD-4706, 3D Graphics and Motion in Cinema 4D I. The spring semester covers more advanced topics, such as physical simulation, advanced particles (X-Particles), Redshift, and gaming/VR using Unreal. Real-time rendering as well as real-time executions (like in-browser programs webGL/three.js) will also be covered.
DSD-4711
Experimental Coding
One semester: 3 studio credits
This course provides an introduction to experimental coding for design through a series of hands-on technical exercises and projects. During the semester HTML, CSS and p5.js (JavaScript library) will be used to illustrate the fundamentals of computational design. We will learn techniques to build for responsive web design, generative design and digital interaction. This course is designed for students with no prior coding experience.
DSD-4713
Metaverse: Augmented and Virtual Reality
One semester: 3 studio credits
From communication to commerce, much of our daily life has been defined by major shifts in technology. The latest major shift in technology is here, and it is the metaverse—immersive worlds and virtual objects augmenting the real world. All delivered on Web 3 via new protocols on the blockchain. In this course you will create for the metaverse by making 3D art, augmented reality and virtual reality through a series of hands-on exercises. Using visual prototyping tools, projects may include a blockchain NFT drop, memorable campaign, digital product, innovative service, or art installation. Knowing how to code is not necessary; the only prerequisites are an imagination and creative drive.
DSD-4715
Coding for Designers
One semester: 3 studio credits
Using a visual environment that provides immediate feedback, students are taught the basic principles of programming and guided to apply the skill to a semester-long design project. Lectures focus on key aspects of programming and how working designers and artists use code creatively in their practice, ranging from dynamic typography, to animations, to interactive storytelling on websites. Lectures will also discuss how creative use of code can be used as a tool for critical inquiry into social, political and economic systems. The class will look at examples of work by designers, artists, and journalists created using such a medium and engage in discussions.
DSD-4721
Game Design Fundamentals: From Paper Prototype to Virtual Reality
One semester: 3 studio credits
This course provides a comprehensive and structured introduction to both the theoretical background and practical skills needed in the field of game design and development. Students will dive into the intricacies of the game design process by engaging with paper prototyping, iterative design methodologies and rigorous playtesting. From there, they will explore the dynamic realms of digital 2D and 3D game design by learning how to code and develop projects with the powerful Godot game engine. Finally, students will be introduced to virtual reality (VR) within the context of game development. By the end of the semester, students will have the tools and techniques to create compelling games in any dimension, and have a polished and sophisticated game to feature in their portfolio, reflecting their depth of knowledge, skill, and creative passion. Coding will be taught in this course; no prior coding knowledge is necessary.
DSD-4723
Advanced Typography I: The Perfect Paragraph
One semester: 3 studio credits
Traditional and experimental forms of typesetting will be introduced in this course. Through a series of exercises, students will practice how to set basic paragraph formats: flush left, centered, justified and free-form. Major assignments are focused on the typographic design of books, including covers, end sheets, half-title, title and contents pages, headers and footers, callouts, captions, text and bibliographies, using provided content. In addition, we will explore color theory as applied to typographic design.
DSD-4724
Advanced Typography II: The Perfect Paragraph
One semester: 3 studio credits
In the second semester of The Perfect Paragraph, students will apply the traditional and experimental typesetting forms from the fall semester through new assignments for a variety of graphic design products, including zines, websites, apps, packaging and typefaces. Students will be encouraged to develop original content for their projects.
DSD-4744
Designing a Business
One semester: 3 studio credits
If you have an entrepreneurial spirit, this course is for you. It will be a comprehensive experience for anyone who wants to learn the skills it takes to make a business idea become a business reality. We will cover the steps to bring an idea to the marketplace: defining the concept for a business or product of your choice, designing the prototype and corporate identity for your company, writing a business plan and the basic legal requirements to open a business and protect your intellectual property. The final step will be the art of the pitch. Guest speakers will offer their guidance and input.
DSD-4746
Differentiate or Die: How to Get a Job When You Graduate
One semester: 3 studio credits
You are about to graduate, and you might not have relatives that work at Apple or Google. You need to know how to sell, present, cold-call and talk about money to get a job. This course will address how to make a presentation with conviction and meaning; write a project proposal and how to talk about compensation; develop a unique point of view about design or advertising; craft a powerful résumé; sell your design services in the “real” world with more confidence and success; create persuasive, honest, and effective design presentations, and set yourself up to succeed after graduation.
DSD-4755
Honors: Yearbook II
One semester: 3 studio credits
The Yearbook II team launches a media campaign to create student engagement and solicit graduating students to participate by submitting selfie images. The book design, started in the previous spring semester, is refined and finalized using the submitted images and other content. Files are then prepared for the printer. All stages of the process are executed by student designers with support from the instructor. A “digital” asset is created to supplement the book (e.g., a video highlighting the book content.) The final book is distributed to graduating students at the end of the school year. The video is also released at this time.
Independent Study
One semester: 3 studio credits
Junior and senior design majors who wish to pursue a special project not covered by the parameters of their department’s curriculum are eligible to apply for an independent study course. Students must submit their study goals as a detailed proposal for approval by the department chair. Proposals for an independent study must be made prior to the course adjustment period for that semester. Please contact the department advisor for specifics.
Internship
One semester: 3 studio credits
Students can gain valuable experience and broaden their professional network through an internship with an employer. Internships-for-credit are available to juniors and seniors who have earned a cumulative grade point average of 3.25 or better. To receive credit, students must apply online during the designated application period, be approved by the Career Development Office, and registered for the internship by their academic advisor. Students need to work 150 hours during the semester (usually 10 to 15 hours per week), participate in a weekly online course with other SVA interns, and complete midterm and final self-evaluations. Elective studio credit is awarded for the successful completion of an internship. For more information go to sva.edu/career.
