Given that subway ridership is down these days, are you doing anything special to get the word out?

ZZ: We were very aware of the potential limitations since a lot of people aren't riding the subway. Therefore we put a lot of energy and effort into the digital component of this campaign. We have an animated poster for online, and we've also created lots of social-media content featuring faculty, staff and students from different majors. We even made a face filter for anyone who wants to join our campaign!

What were the biggest challenges you faced?

GA: The plan is to extend the poster into an online campaign that we've been chipping away at over the summer with the Visual Arts Press. There's a lot to celebrate at SVA—our diverse faculty and staff, as well as the resilience of our students. The biggest challenge is time, time, time. Things are changing every day as we gear up to start the semester, and of course, we're connecting on Zoom rather than tossing ideas back and forth in person. It was easy and natural to work with Zipeng since he was literally on the other end of the couch. It's a little harder to collaborate in scheduled blocks of time, and online—but lemonade from lemons, people. We’ve got this.

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