NH: What has been your experience guiding students interested in a career change in advertising?

JR: As marketing increases in our lives, so do the touch points. Many disciplines of communication now intersect in all ad agencies. Corporate identity, digital and interactive design, and social platforms. Advertising agencies are a great place to look toward reigniting or reinventing a career.

NH: How do you help students develop ideas? What tips do you give them on how to step into advertising?

JR: I tell students to take their interests and apply them to their ideation process. It’s what most passionate bloggers and influencers do. And to create briefs that allow for choosing platforms that they wish to express their ideas in... social, video, even outdoor. A good example of this is a recent unbranded, multichannel campaign for ViiV Healthcare’s new PrEP drug, created at Havas Tonic, a health and wellness agency in NYC.

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