“Obsessorize: Common Objects Uncommon Accessories”
Fall's the time to fixate on fashion and “Obsessorize.” SVA 3D Design Chair Kevin O'Callaghan (BFA 1980 Media Arts) and his BFA Design students are back at it with their hyper-imaginative works. Inspired by past decades of iconic head-to-toe accessories, SVA’s “Obsessorize: Common Objects Uncommon Accessories” public art exhibition on Madison Avenue hits the streets on Thursday, October 4, through Friday, October 26.

“Obsessorize” is a celebration of art and style timed to coincide with Marie Claire magazine’s blockbuster October 2018 issue. 39 participating stores within the Madison Avenue BID will bring to life the intersection of art and shopping via this 3D experience on the sidewalks and in stores running all the way from 86th Street down to 58th Street (more details here).

Supervised by O’Callaghan, the exhibition will showcase 28 student-designed sculptures on view in plexiglass cases positioned along these 29 blocks. The “Obsessorize” festivities kick off with an opening-night shopping event and the unveiling of the SVA public art installation from 6pm-8pm on October 4 at 625 Madison Ave. The event culminates with a VIP Breakfast on “Art & Style” on Tuesday, October 9, from 9am-12pm, at the Surrey Hotel on 20 East 76th Street, hosted by Marie Claire featuring Julia Gall, Marie Claire Accessories Director, in a conversation with Kevin O’Callaghan.

This marks the fifth time that SVA and Madison Avenue have mounted a themed public art exhibition as a focal point of weeklong retail festivals and events. The partnership between the SVA 3D Design department and the Madison Avenue BID began in fall 2016 as six-foot tall sculptures that brought to life the interweaving of fashion and typography and graced Madison Avenue during New York Fashion Week.

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