Dr. Bentel's poster is titled New York Style, and when she first got the call to participate in the campaign, she was taken aback. "I thought for sure they had made a mistake!" she says. "I am an architect and interior designer whose work is almost exclusively 3D. Frankly, I had mentioned others at SVA with the expertise to do amazing 2D poster designs, but they assured me that they had called me and that they were gathering many types of designers from NYC."

Her design? The iconic New York pizza slice. "I have designed [everything from] food trucks to high-end restaurants in New York, so I decided to focus on food," she says. "I assumed an NYC pizza slice might also be distinguishable by its size as compared to other pizza slices from elsewhere, so as a geometry-loving-architect, I started to measure it. First, I bought an actual NYC pizza, photographed it, measured it, and then sat down with my quarantined family and had lunch!"

Many of the creatives partnered with local organizations to support the campaign's mission, including Bentel, who did so on behalf of The International Contemporary Furniture Fair (ICFF).

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